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On the occasion of Art Basel yesterday, CHANEL inaugurated an incredible two-floor 7,600 square foot boutique in the heart of Miami’s Design District, located at 155 NE 41st Street. The new building showcases Chanel ready-to-wear, handbags, shoes, eyewear, fine jewelry and watches. An exhilarating 30 foot tall central atrium topped by a 120 square foot skylight creates a vivid space full of light.
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A hop, skip, and a jump later we found ourselves at Holly Hunt to meet Chris Eitel, current director of design at the Vladimir Kagan Design Group, which has reintroduced four archival pieces by the late legend. (Our favorite is the 1976 Cycle III desk chair, with that glam Lucite back and channel-tufted upholstery.) —S.C. B&B Italia launched a special commission with multimedia artist Shantell Martin during the fair. The building is one of many designed by Peter Marino for Chanel. Rich materials and black-and-white detailing characterize many of the Chanel locations, including the new outpost in Miami. It’s an extraordinary tall volume with the staircase that makes it stand out,” he said.
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World-famous designer, Peter Marino, was responsible for the design which incorporated its iconic black granite slab and white stone exterior. Inside, the store the space encourages interaction with free-flowing spacious salons flooded with light. Three private fitting rooms have fully customizable environments from climate control, lighting time of day options, and surround sound audio.
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“We’re building the brand long-term on direct-to-client model in all three divisions (fashion, fragrance and beauty, watch and fine jewelry). It allows us to offer omnichannel services that really increase the quality of the client experience,” he said. On the second floor are shoes and ready-to-wear showcased in dedicated salons. Optic white and glossy black ankle boots and metallic strap pumps are part of the shoe selection between Black Belt Collection Parallelo light fixtures by Peter Marino for Venini and a Fran Taubman Aluminum Plate coffee table. Racks housing pink bouclé suiting edged in wide black brand trim and crochet minidresses surround a Suduca & Merillou wood and rattan coffee table and two metallic Bent Half Tube Chairs by Voukenas Petrides in the rtw salon. Watches and fine jewelry are housed on sleek shelves and within embedded niches.
Artworks specifically curated for the Miami space can be found throughout the boutique, a nod to Gabrielle Chanel’s influential legacy as a patron of the arts. On December 2, 2021, CHANEL unveiled a new boutique in the heart of Miami’s Design District. Showcasing the House’s Ready-to-Wear, handbags, shoes, eyewear, Fine Jewelry, and Watches, the two-floor 7,600 square-foot boutique is the ultimate CHANEL destination in Miami. One of their fastest-growing channels is their fragrance and beauty omnichannel. “It’s not coming at the expense of wholesale, which continues to grow in those market that we’re present with our boutiques,” he added. Marino explained that Hildebrandt has taken old movie films and put them on the canvas.
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They’re contributing more growth than any other brand in their competitive set. Chanel is expanding the fragrance and beauty stand-alone boutiques, which he called “a big driver of the business.” They intend to have 12 by yearend (there are 11 now), with the plan is to be at 50 by 2025. To make a statement in a market that is an American art capital. Peter does all kind of boutiques, sometimes it’s a facade only, sometimes if the facade exists, he does the interior. The whole architecture, it’s a bigger statement of the allure and modernity of the house, one of the biggest we’ve made in the U.S.,” said Galantic.
The luxury French fashion company will open a store across from Gucci at the entrance to Paradise Plaza on 41st Street in Miami, sources said. Gucci is on the west side, and Chanel will open on the east side. Chanel’s interactive showstopper with Es Devlin—the reigning queen of spectacle—has been the talk of Miami this week.
Chanel Reveals Its New Miami Design District Boutique
Mary Corse is one of the few women recognized as a part of the West Coast Light and Space movement, and her Untitled (Beams) at Art Basel is a testament to her ability to keep up with fellow members like James Turrell and Larry Bell. Like other pieces by Corse, the work features light-reflecting paint used on highways—a choice that not only adds dynamism and depth, but in this case also makes the sculptural work suitable for the outdoors. The scale of Art Basel Miami Beach can be overwhelming, especially for a first-timer like me.
Inside the boutique’s elevator is a second commission by artist Chris Succo, who spray-painted black lacquer and oil on white linen in abstract squiggles which Marino called “super cool,” calling to mind a dash of Mademoiselle Chanel’s own hand. The store highlights a lot of young artists “which is a lot of fun,” he said. Artwork needs its own breathing space and isn't meant to compete with merchandise, so I don't place it alongside the product. It may float above as you see with Gregor Hildebrandt’s three works over the 40-foot white staircase, or occupy its own zone, in the case of Chris Succo's elevator installation—where he spray-painted black lacquer and oil on white linen.
We have a commission from artist Chris Succo for the elevator, a linear painting eight feet long by Peter Dayton over jewelry, drawings by Jan-Ole Schiemann in the try-on rooms. Hanging in the atrium are three works by Gregor Hildebrandt—ink-jet prints and plastic cassette tape boxes in wooden cases—and a photograph by Vera Lutter of LACMA, a nod to what's coming next (a new Chanel on Rodeo Drive is slated for completion in 2022). New York architect Peter Marino, who has designed stores for Chanel around the world, is also designing the Miami location. The multi-level store is expected to open in time for Art Basel in early December, sources said. At the entrance, the clients are drawn inside by a beveled black steel frame. Lots of lights and a spectacular contrast of white and black colors.
Throughout, Peter Marino incorporates finishes and details that harken to the intrinsic elegance that defines the CHANEL aesthetic. Watches and Fine Jewelry creations captivate visitors on sleek shelves and within embedded niches. Inside the boutique’s elevator is a second unique commission, by artist Chris Succo, who sprayed painted black lacquer and oil on white linen in abstract squiggles reminiscent of a dash of Mademoiselle Chanel’s own hand. Discussing growth opportunities, Galantic said in stores where they sell makeup and skin care, their market share is growing strongly.
We do not store nor share this information, and your image is deleted automatically when you close the virtual try-on page. See the CHANEL Privacy Policy for more information on Chanel's use of personal data. By clicking I agree, you confirm that you also agree to the Chanel Legal Statement. At Art Basel, it's an opportunity to see and consider new artists, new work—my process at Art Basel is the same as anywhere in the world. In New York, London, Venice, Milan, Paris, I go to galleries and shows, I gather ideas, I make meaningful connections, and I take notes and consider artists that could work for different projects.
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